public relations &
marketing specialist.
I'm sophie ratzsch.
This highly enthusiastic and motivated people-person came to Miami by way of her hometown, Los Angeles, California. After spontaneously moving to Paris and traveling Europe, Sophie returned to college where she studied Art at the University of Wisconsin–Madison. While attending UW, she worked as a promotional specialist and discovered her natural talent for PR when she was quickly promoted to Marketing and Promotional Manager for a campus based social media website launch.
After graduating in 2014, Sophie returned to Los Angeles where she began her PR career in fashion before finding the perfect way to mix her wanderlust and PR skills with Travel & Tourism Public Relations in Miami.
01 ABOUT
sophie ratzsch.
02 PORTFOLIO
A SELECT SAMPLING OF COVERAGE PRODUCED BY SOPHIE.
click on each clip to read the full article.
 Client: Hedonism II (Cover Story) Result of: Media Visit |  Client: Hedonism II Result of: Press Trip |  Client: Hedonism II Result of: Media Visit |  Client: Aruba Marriott Resort & Stellaris Casino Result: Press Trip |
|---|---|---|---|
 Client: The Bahamas and Hedonism II Result of: Pitching |  Client: Tabacón Thermal Resort & Spa Result of: Pitching |  Client: Hedonism II Result of: Press Trip |  Client: Hedonism II and Tabacón Thermal Resort & Spa Result of: Pitching |
 Client: Hedonism II Result of: Media Visit |  Client: Hedonism II Result of: Pitching |  Client: Round-up of 9 Clients Result of: Pitching |  Client: Round-up of 14 clients Result of: Pitching |
 Client: Hedonism II Result of: Pitching |  Client: Hedonism II Result of: Pitching |  Client: Round-up of 9 clients Result of: Pitching |  Client: Hedonism II Result of: Media Visit |
 Client: Marriott Stanton South Beach Result of: Pitching |  Client: Round-up of 3 clients Result of: Pitching |  Client: Round-up of 4 clients Result of: Pitching |  Client: Hedonism II Result of: Media Relationship & Coordinated Interview |
 Client: Hedonism II Result of: Media Visit |  Client: Miramonte Resort & Spa Result of: Pitching |  Client: Round-up of 4 clients Result of: Pitching |  Client: Sandpearl Resort Result of: Pitching |
 Client: Marriott Port-au-Prince Hotel Result of: Pitching |  Client: Aruba Marriott Resort & Stellaris Casino Result of: Pitching |
03 Experience
Bartender & Server
I worked 20-30 hrs./week while attending UW, serving patrons, while maintaining a cheery and professional disposition when dealing with customers at all levels of intoxication.
WANDO'S BAR & GRILL
2011-2014
Account Associate
I created impactful, innovative PR and social media campaigns and promotions as well as specialized in communication strategies for clients to build brand recognition. I interfaced directly with and cultivated/maintained strong media and client relations.
Selected Achievements:
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Conceptualized and coordinated media visits that won 2 Gold and 1 Bronze 2016 HSMAI Adrian Awards.
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Represented a diverse range of clients including The Bahamas as a destination, 5-star European villas, various Marriotts, and a clothing-optional resort. Was also involved in 3 hotel openings and a resort re-branding campaign.
DIAMOND PUBLIC RELATIONS
2015-2016
Public Relations & Digital Media Manager
I manage the PR & social for the international festival Big Cups Beach Party with a primary focus on the first upcoming U.S. festival. I drive brand awareness through media outreach, promotional partnerships, and social media initiatives for Big Cups as well as its sister clothing brand line, I Like It On The Beach.
BIG CUPS BEACH PARTY
& I LIKE IT ON THE BEACH
2016-Present
Intern
I was responsible for completing administrative tasks including customer service, promotional e-blasts, shipping /delivering, upkeep of press clippings, and maintaining organization of showroom and inventory.
CLD PUBLIC RELATIONS
2014-2015
Intern
I participated in creative development of marketing campaigns, events, and promotions, assisted with planning and organization of media events and acted as liaison for clients and media during the events.
Selected Achievements:
-
Created and maintained relationships with media and gained experience in event planning.
THINK PUBLIC RELATIONS
2014-2015
Marketing & Promotional Manager
I led marketing and PR campaigns for the launch of a social media website. I coordinated and oversaw all aspects of planning and execution of operations for special and promotional events.
DEAN'S LIST U
2012-2014
CONTACT
Feel free to reach out to Sophie here or directly at the email address provided below.
04 CONTACT
